Mindful Music Moments

– Partner name and logo featured weekly in audio, video, and print content provided to schools, aligning the brand and young audience goals to the daily music experience.

– Music and partner name become synonymous with a beloved, calming practice that's part of the daily learning ritual.

– Low-cost, high-value way to reach hundreds, or thousands, of students, teachers, and parents, helping to create new and future audiences.

– Music curation and licensing fully handled by The Well. Selections can be co-curated and connected with other Partner programs as requested, and Partner recordings can be integrated if available.

– Partner has access to demographic and usage data as needed for grants and strategic evaluation.

– Onboarding, tech support, and professional development for schools fully handled by The Well.

– Marketing opportunity for Partner to share other education and community opportunities with participating schools through our Mindful Music portal and communication channels.

"This program gives students—and just as importantly, teachers—a moment of stillness and reflection. These exercises are designed to meet them exactly where they are and give them the skills to compassionately respond, not just simply react.”

- Ben Kipp, Director of Education & Community Engagement at Utah Symphony | Utah Opera


"There are plenty of research studies that document the effectiveness of music to improve learning outcomes, to enhance brain development, especially in younger kids, because it’s lighting up different neurons in your brain and causing those connections to solidify in a way that they would not if they weren’t stimulated by music.

There’s no school that’s immune from the stress and anxiety...of the last decade."

- Joan Katz, Vice President of Education & Community Programs, The Cleveland Orchestra


"Over the years, we’ve seen Mindful Music blossom from an experimental pilot at one school to a regional, and now national, daily practice for students. As a performance-based partner, we’ve noticed Mindful Music helps strengthen students’ familiarity and connection to orchestral music. To look out at a Young People’s Concert and see a student light up because they recognize the opening notes to The Firebird Finale from Mindful Music during their morning announcements, is a reminder of the power of music.

The foundation of trust and sincerity in the partnership allows for these unique, creative projects, which have led to new music, new student connections, and new experiences."

- Becky Spiewak, Former Education Programs Manager at Cincinnati Symphony Orchestra

Partners invest an agreed-upon rate which is paid forward as free-tuition scholarships for a number of schools in your area and supports The Well in the creation of content, marketing to schools, and ongoing support/relationship building with schools.

Partner Tiers range from $5,000–$50,000+ to be accessible and equitable for all budgets and bandwidths of Partners.

The Well calculates the value of a week of content based on the cost to curate, license, record, edit, and upload custom content for each day of the school year, an estimated $250 per week and an average of 40 weeks of content per school year.

Without partner sponsorship, K-12 school-wide subscriptions cost $1000 for their first year of daily content, additional resources, and ongoing support. The next year is discounted at $760, with much lower rates available for districts, single classrooms, homeschools, and preschools. Often, the subscription cost is covered by donors, grants, or our Partners (discounted to $500/school or less for Partners).

We are always open to listening to new ideas and models for partnership.

We are open to conversations at any point in the year, but the following timeline helps us to plan ahead and be ready for schools to begin the program at the start of their year in August.

January–April
- Discuss goals, synergy, and funding model
- Begin preliminary outreach to local schools
- Curation for next year's content and curriculum

May-July
- Sign agreements
- The Well sends invoice to Partner (flexible)
- Receive logo and other needed branding info from Partner
- The Well produces and uploads custom content for schools
- School registration and training (ongoing)

August-September
- School registration and training (ongoing)
- Communicating Partner opportunities with schools

October-April/May
- Continued support and communications to schools
- Surveys and analytics done periodically throughout the year
- Review contract for renewal

We'd love to connect with you to see how we could work together to support our schools and each other! Reach out to Bryce Kessler, our Director of Music & Arts Programs at Bryce@TheWell.World.