Imagine an entire school – students, teachers, and administrators – taking time each morning to turn inward together, and listen to a brief mindfulness prompt and world-class music.
The Well's programs combine best practices in arts and wellness and are designed in partnership with those they serve.
We love collaborating with local, national and international community partners and peoples in a variety of arts programming and mindfulness practices.
We are a small yet mighty team, dedicated to making a big difference with what we have. Your support means the world to us.
Overview
A unique collaborative is seeking to enhance the marketing efforts and visibility of small to mid-sized nonprofit art organizations within the vibrant Greater Cincinnati arts community. By leveraging strategic marketing, public relations, and branding initiatives, we aim to amplify the unique voices and contributions of these organizations, fostering greater impact and awareness throughout the region.
This pilot initiative provides multiple organizations equitable access to a communications professional or firm, ensuring that each participating nonprofit benefits from dedicated expertise. Supported by ArtsWave, the Carol Ann and Ralph V. Haile, Jr. Foundation, and individual contributions from each participating nonprofit, this initiative requires services for approximately 25-40 hours per week, divided among the 6-8 organizations involved. The budget and exact hours are being finalized based on the number of organizations in the pilot. Estimated fee will be between $55 and $65 per service hour.
We look forward to seeing your capacity to elevate the marketing capacity within our vibrant arts sector. Funders and organizations are eager to expand this program beyond the pilot period (October 2024 - June 2025).
Scope of Work
Marketing Strategy Development: Crafting tailored marketing strategies that highlight the distinct missions and creative pursuits of local nonprofits, enabling them to reach wider audiences and engage meaningfully with the community.
Social Media Support: Create and post strategic, sticky social engagement across a variety of channels, developed with each organization to match their goals and brand.
Email/Newsletter/Blog: Write, edit, design and push out emails for organizations.
Public Relations & Media Outreach: Building strong relationships with local and regional media outlets to feature stories that celebrate the contributions of arts organizations, ensuring their narratives resonate with both local and broader audiences.
Creative Design Services: Producing eye-catching marketing materials, such as promotional graphics, social media content, and flyers, that encapsulate the essence of each nonprofit’s brand, ultimately driving further engagement and support from the community.
Strategic Consultation: Providing ongoing consultation to help organizations assess their marketing efficacy, adapt to community feedback, and continually refine their approach to align with evolving audience needs.
Qualifications
To successfully partner with us, candidates or firms should demonstrate:
Experience working with nonprofits, particularly within the arts sector, in Greater Cincinnati.
A diverse portfolio showcasing impactful marketing initiatives and successful collaborations with nonprofit or mission driven impact organizations.
Strong collaborative skills to engage with multiple stakeholders across the community.
An adaptive mindset to craft strategies that respond to the unique dynamics of the regional arts landscape.
Proposal Submission Guidelines
Interested applicants should submit the following documents:
A cover letter that articulates their passion for supporting the Greater Cincinnati arts community and summarizes relevant qualifications.
Work samples or case studies that illustrate successful outcomes in similar projects and an ability to manage multiple projects simultaneously, particularly those relevant to the local arts community.
Timeline for Submission
Proposals must be submitted by October 3, 2024. Interviews will begin immediately.
Contact Information
For inquiries or further information, please reach out to:
Stacy Sims
Executive Director
The Well
Stacy@TheWell.World
The Well is executing the cooperative pilot with oversight and feedback from stakeholders.
We eagerly anticipate your proposals and the opportunity to work collaboratively towards enriching the marketing visibility of the Greater Cincinnati arts community.
We'd Love to Hear from You
Many of our programs and practices started because someone reached out and expressed a need. What can we do to support you?
Contact Us
Stay up to date on our latest mindfulness programs and access past newsletters.
Our programs have been nourishing the community since 2005. In 2019, we became the non-profit, A Mindful Moment.
Take the first step towards a fuller, more vibrant life. See all that we have to offer!
We are a small yet mighty team, dedicated to making a big difference with what we have. Your support means the world to us.
